Publications

HACHARD, V., C. DIARD, R. SOHIER, “Isolated telework: what are the consequences for the adoption and use of new technologies?”, International Journal of Business and Emerging Markets, 2028, pp. 1-28

FOSSO WAMBA, S., “Faire de la recherche à l’impact : Focus sur l’intelligence artificielle,” Colibri Research and Innovation Center (CRIC), 17 february. 2026, Dschang, Cameroun

BERNARD, C., S. MITRAILLE, “Overbuying, Demand Withholding, and Single Sourcing Under Decreasing Returns”, Journal of Industrial Economics, 2026, pp. 1-17

MAANINOU, N., F. PECOT, C. RUSSEL, “Brand anniversaries: Strategic Approaches to Brand Milestones” dans AMA Winter Conference, 13-15 février, 2026, Madrid

NGUEMKAM TEBOU, I. P., N. TSOPZE, D. TCHUENTE, “Hybrid Method to Explain Predictions of Stacking Ensemble Model”, Information Systems Frontiers, 2026

BAYRAKTAR, S., “Embodying change: Using dance, movement, and music to explore organizational transformation toward sustainability” dans The Power of Arts-Based Pedagogies: Transforming Mindsets to Shape Our Future., Ekaterina Ivanova, Isabel Rimanoczy, Divya Singhal Eds, Routledge, pp. 31-46, 2026

Dirigé par : Ekaterina Ivanova, Isabel Rimanoczy, Divya Singhal

ZAKRZEWSKA, B., F. CARDOSO , J. SANTANA – “How Bad Bunny brought activism to the Super Bowl stage, 11 february” – 2026, The Conversation, France

BORAU, S., “The Primacy and Persistence of Gender in Advertising, Marketing and AI” dans Gender Preconference, Society for Personality and Social Psychology, 26-28 february, 2026, Chicago, Etats-Unis d’Amérique

KALE, V., E. SAYIN, A. KRISHNA, “Self-deprecating advertisements enhance consumers’ perception of experience-related product attributes” dans American Marketing Association (AMA) Winter Academic Conference, 13-14 february, 2026, Madrid, Espagne

CHAUDHURI, N., G. GUPTA, W. M. LIM, “A stimulus-organism-response eye-tracking survey of how background-foreground images drive image appeal, product perception, and willingness to pay in e-commerce”, Journal of Retailing and Consumer Services, 2026, vol. 88, no. 104508, pp. 1-16

STRAUCH, M., C. DAMBRIN, “Accounting, bodily taboos, and intimate space at work: Access to toilets under time-based performance”, Management Accounting Research, 2026, vol. 68, no. 100961, pp. 1-15

TAKSA, L., A. KLARSFELD, “Diversity, Equity and Inclusion (DEI) at a time of Backlash: Considering approaches to social justice and the impact of balkanisation” dans AIRAANZ, 28-30 janvier, 2026, Sydney

ZAKRZEWSKA, B., F. CARDOSO , J. SANTANA – “Autenticidade em três dimensões: como Bad Bunny levou ativismo anticolonial ao coração da cultura dos EUA., 29 January” – 2026, The Conversation, France

LIMONGI, R., M. BASSI SUTER, “Algorithmic empathy or amplified inequality? A critical framework for AI-mediated stakeholder engagement in multilatinas’ CSR’” dans AIB-LAC, Academy of International Business Latin America and the Caribbean, Chapter Conference, 3–5 March, 2026, Lima, Pérou

FRACCARO, A., B. PARGUEL, A. STATHOPOULOU, “When space becomes luxury: Human density and satisfaction in premium services” dans AMS World Marketing Congress (WMC), 7–10 July, 2026, Vilnius, Lithuanie

BAYRAKTAR, S., J. MARCUS, A. JIMÉNEZ, D. YAHIAOUI, “Demands, resources, and employee wellbeing during the Covid-19 pandemic: “traditional” values as psychological buffer”, Journal of Business Research, 2026, vol. 209, no. 116099, pp. 1-20

POTHIN, G., H. BACHOUCHE, E. CHERIF, “Constraint to Adaptative Sobriety, A Solution to Cope with The High Cost of Living? Results From Qualitative Research” dans AMA Winter Academic Conference, 12-16 février, 2026, Madrid

ELGAAIED-GAMBIER, L., Y. LADLI, F. RENIOU, “Reframing Sustainable Consumption: Toward an Ethical Dilemma Perspective”, Journal of Business Ethics, 2026, pp. 46

DIARD, C., O. MEIER – “Relocalisation et devoir de vigilance : comment une entreprise transforme les risques juridiques en avantages stratégiques” – 2026, Village Justice

LEJEALLE, C., S. REZAEE VESSAL, I. KHELLADI, C. DAMAY, R. BEULQUE, “Closing the sustainability knowledge–action gap: a dual knowledge management framework combining SECI and the persuasion knowledge model”, Journal of Knowledge Management, 2026, pp. 1-21