ABRANTES BRAGA Farah Diba

Département : Marketing

Assistant Professor

CV

Formation

  • 2018 : PhD en marketing Fundação Getulio Vargas - FGV School of Business
  • 2001 : Master of Business Administration (MBA) en marketing University of Bath Bath
  • 1993 : Bachelor of Arts en économie Universidade Federal do Ceara

Expérience académique

  • Depuis 2024 : Professeur en marketing Toulouse Business School Toulouse
  • De 2018 à 2024 : Professeur en Marketing Insper Learning Institution São Paulo
  • De 2015 à 2022 : Intervenante en marketing, Insper Learning Institution, et FIA (Fundação Instituto de Administração Business School) São Paulo
Publications

    • BARROS, L. S. G., F. D. ABRANTES BRAGA, C. B. CHAMMAS, M. C. FILHO, "When and Why Are Consumers Willing To Help For-Profit Companies in Distress?", Journal of Advertising Research, 2023, vol. 63, no. 3, pp. 290-308 [fnege: 2, abs: 3]

      En savoir plus

    • ABRANTES BRAGA, F. D., T. VELUDO-DE-OLIVEIRA, "Help me, I can’t afford it! Antecedents and consequence of risky indebtedness behaviour", European Journal of Marketing, 2020, vol. 54, no. 9, pp. 2223-2244 [cnrs: 3, fnege: 3, abs: 3]

      En savoir plus

    • ABRANTES BRAGA, F. D., T. VELUDO-DE-OLIVEIRA, "Development and validation of financial well-being related scales", International Journal of Bank Marketing, 2019, vol. 37, no. 4, pp. 1025-1040 [cnrs: 4, fnege: 4, abs: 1]

      En savoir plus
Expertise
    • Comportement du consommateur
    • Stratégie marketing et services
    • Marketing digital et réseaux sociaux
    • Marketing conscient/durable
    • Consommation éthique
    • Prise de décision financière des consommateurs
    • Vulnérabilité financière
    • Inclusion financière
    • Bien-être financier
    • Pratiques de marketing qui affectent le comportement des consommateurs vulnérables
    • Rareté et prise de décision temporelle
      • 2011 - 2012 : Business development and marketing director - Neuralnet, Credit Card Company
      • 2009 - 2010 : Foreign trade operations manager - Quattor/Brasken Petrochemical
      • 2005 - 2009 : International business development - Sab Trading Company
      • 2004 - 2005 : International business development and marketing - Emigran Ornamental Stones
      • 2002 - 2004 : Business development and marketing - Alana group, Credit Card Company
      • 1996 - 2000 : International business development and marketing - Federation of Industries
      • 1992 - 1996 : International business development and marketing - Granos, Ornamental Stones Industry
fd.abrantes braga

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