CV

Formation

  • 2015 : Doctorat en Marketing-Comportement du Consommateur - IAE Aix en Provence - Aix-Marseille Université -
  • 2011 : Master Recherche en Sciences de Gestion - IAE Aix en Provence - Aix-Marseille Université -
  • 2010 : Master of Science (MSc) en Management - KEDGE Business School -

Expérience académique

  • Depuis 2017 : Professeur en Marketing Toulouse Business School Toulouse
  • De 2015 à 2016 : Intervenant en Marketing - IÉSEG School of Management -
  • De 2014 à 2016 : Intervenant en Marketing ESC Troyes, KEDGE Business School
  • De 2012 à 2016 : Chargé de TD puis Attaché Temporaire d'Enseignement et de Recherche (ATER) en Marketing Université Aix-Marseille II -

Responsabilités Académiques & Managériales

  • 2021 : Co - Responsable du MSc Management des Activités Culturelles et Créatives Toulouse Business School Toulouse
  • 2016 - 2017 : Responsable MS/MSc Commerce International - IAE - Aix en Provence - Aix-Marseille Université
Publications
    • NGUYEN, S., D. BERTRAND, S. LLOSA, M. ALEMANY OLIVER, "Exploring Bypass Practices on Sharing Platforms: A Typology of Users Who Bypass and Those Who Don’t", Journal of Business Ethics, 2024, pp. 27 [fnege: 1, ft, abs: 3]

      En savoir plus
    • LUNARDO, R., M. ALEMANY OLIVER, S. SHEPHERD, "How believing in brand conspiracies shapes relationships with brands", Journal of Business Research, 2023, vol. 159 [fnege: 2, abs: 3]

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    • ALEMANY OLIVER, M., "Chaque âge a ses faveurs… et ses fléaux : Évaluation de l’influence de la date de fondation de la marque (DFM) sur l’attitude envers la marque à l’aide d’une fsQCA", Management International, 2023, vol. 27, no. 4, pp. 168-178 [fnege: 2]

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    • PINZON, Y., M. ALEMANY OLIVER, "Connected Running And The Politics Of Assemblage; Proceedings: The 54th Annual Conference of the Association for Consumer Research (ACR), Seattle, Washington, October 26-28, 2023", Advances in Consumer Research, 2023, vol. 51, pp. 97-100 [abs: 2]

    • ALEMANY OLIVER, M., "Navigating Between the Plots: A Narratological and Ethical Analysis of Business-Related Conspiracy Theories (BrCTs)", Journal of Business Ethics, 2022, vol. 175, no. Issue 2, pp. 265-288 [cnrs: 2, fnege: 1, ft, abs: 3]

      En savoir plus
    • KRAMARCZYK, J., M. ALEMANY OLIVER, "Accumulative vs. Appreciative Expressions of Materialism: Revising Materialism in Light of Polish Simplifiers and New Materialism", Journal of Business Ethics, 2022, vol. 175, no. 4, pp. 701–719 [cnrs: 2, fnege: 1, ft, abs: 3]

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    • ALEMANY OLIVER, M., "L’enfant intérieur, un concept marketing universel ? Exploration du concept aux Etats-Unis et en France", Management International, 2018, vol. 23, no. 1, pp. 56-67 [cnrs: 3, fnege: 2]

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    • ALEMANY OLIVER, M., "Consumer Neoteny: An Evolutionary Perspective on Childlike Behavior in Consumer Society", Evolutionary Psychology, 2016, vol. 14, no. 3, pp. 147470491666182

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    • ALEMANY OLIVER, M., J. S. VAYRE, "Big data and the future of knowledge production in marketing research: Ethics, digital traces, and abductive reasoning", Journal of Marketing Analytics, 2015, vol. 3, no. 1, pp. 5-13

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    • ALEMANY OLIVER, M., S. LUCIANO, "When fandoms recover bookstores’ service failure: The case of the French manga market" dans GAMMA Global Marketing Conference, juillet, 2023, Seoul

    • ALEMANY OLIVER, M., "Connected running and the politics of assemblage." dans ACR Proceedings, 2023, Seattle, Etats-Unis d'Amérique

    • ALEMANY OLIVER, M., "Connected running and the politics of assemblage" dans Conférence ACR, 25-29/10/2023, Seattle, USA, 2023

    • PEYRAUD, A., L. BERTRANDIAS, M. ALEMANY OLIVER, "Covid 19 as an eye-opener: tensions among the work of classical music actors to respond to an" dans 2022 AMA Winter Academic Conference Las Vegas, USA, 2021

    • ALEMANY OLIVER, M., "Insitutional crisis on the spotlight: How COVID-19 reveals the tensions in the classical music market?" dans Congrès AFM 2021 (visio), France, 19-21 mai, 2021

    • ELGAAIED-GAMBIER, L., L. HAMDI-KIDAR, M. ALEMANY OLIVER, "What is environmental anxiety and why should marketers pay closer attention to it?" dans Congrès AFM 2021 (visio), France, 19-21 mai, 2021

    • ELGAAIED-GAMBIER, L., L. HAMDI-KIDAR, M. ALEMANY OLIVER, "Environmental anxiety: Towards a better understanding of the concept and its implications for marketing" dans 49th Annual EMAC Conference (virtuel), 26-29 mai, 2020

    • ALEMANY OLIVER, M., J. KRAMARCZYK, A. MICKIEWICZ , "An Idea Opposed to Another Idea is Always the Same Idea: Reconsidering the Materialistic Aspects of Voluntary Simplicity" dans Conférence ACR, Dallas USA, 10-14/10/18, 2018

    • ALEMANY OLIVER, M., "Consumer-Brand relationships in Conspiratorial narratives" dans Association for Consumer Research North American Conference (ACR), San Diego, CA, 26-29/10/2017, ACR, 2017

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    • ALEMANY OLIVER, M., "Consumer-Brand Relationships in Conspiratorial Digital Narratives" dans GSOM Emerging Markets Conference, St Petersburg, Russia, 5-7/10/2017, Graduate School of Management (GSOM), 2017

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    • ALEMANY OLIVER, M., "An exploration of the Neotenous Characteristics of Childlike Consumer Behavior" dans Society for Marketing Advances Annual Conference, Atlanta, 2-5/11/2016, Society for Marketing Advances Annual Conference, 2016, Atlanta

    • ALEMANY OLIVER, M., "Rejuvenated Territories of Adulthood" dans Association for Consumer Research North American Conference (ACR), New-Orleans, LA, 1-4/10/2015, Advances in Consumer Research, vol. 43, pp. 654-655, 2015 [abs: 1]

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    • ALEMANY OLIVER, M., "Is Play the Work of Consumers? The Inner Child’s Influence on Adult Consumers" dans 2015 Winter Marketing Educators' Conference , 13-15/02/15 San Antonio, Texas, USA, AMA Educators Proceedings, vol. 26, no. C-29, 2015, Chicago

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    • ALEMANY OLIVER, M., J.-S. VAYRE, "Is ‘The Bigger the Better’ Always True? Big Data and Knowledge Production in Marketing" dans 2015 Winter Marketing Educators' Conference , 13-15/02/15 San Antonio, Texas, USA, AMA Educators Proceedings, vol. 26, no. C-17, 2015, Chiccago

    • ALEMANY OLIVER, M., A. VENKATESH, E. ROUX, "Redefining Adulthood in Consumer Research" dans 8th Workshop on Interpretive Consumer Research, Edinburgh, UK, 16-17/04/2015, 2015

    • ALEMANY OLIVER, M., "Rejuvenated Territories of Adulthood" dans Association for Consumer Research North American Conference (ACR), New-Orleans, LA, 1-4./10/2015, Association for Consumer Research North American Conference (ACR), 2015

      En savoir plus
    • ALEMANY OLIVER, M., "A tale of two faces: A story of the Inner Child's Influence on Adult Consumer Behavior" dans 5th International Research Meeting in Business and Management, Nice 7-8/07/14, 2014, Nice

    • ALEMANY OLIVER, M., "Behind the Mask: The Inner Child's Influence on the Construction of a Fantasy Map - or How Consumption makes Cosplayers give up any Search of the Territory" dans Consumer Culture Theory Conference (CCT), Helsinki, 26-29/06/2014, 2014, Helsinki

    • ALEMANY OLIVER, M., "Wait... Was I Supposed to Grow Up? Consumers' Adventures in Wonderland" dans Advances in Consumer Resarch, North American Conference (ACR), Chicago, 3-6/10/2013, vol. 41, pp. 441-42, 2013

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    • ALEMANY OLIVER, M., "Il était une fois...L'avènement de l'Homo Puer dans la société de consommation postmoderne" dans 12èmes Journées Normandes de Recherche sur consommation (JNRC), Caen, 28-29/11/2013, Journées Normandes de Recherche sur consommation, 2013, Caen

    • ALEMANY OLIVER, M., M. CAMBEFORT, J. KHENFER, L. NICOD, "La Consommation Postmoderne et ses Paradoxes" dans Les Rencontres du Cercle des Economistes, Aix-en-Provence, France, 6-8/07/2012, 2012, Aix-en-Provence

    • ALEMANY OLIVER, M., R. BELK, Like a Child Would Do: An Interdisciplinary Approach to Childlikeness in Past and Current Societies, Universitas Press, 2021

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    • ALEMANY OLIVER, M., R. BELK, "Consumer Childlikeness" dans Like a Child Would Do: An Interdisciplinary Approach to Childlikeness in Past and Current Societies., Ed., Universitas Press, pp. 145-176, 2021

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    • ALEMANY OLIVER, M., R. BELK, "Childlikeness in adults" dans Like a Child Would Do: An Interdisciplinary Approach to Childlikeness in Past and Current Societies., Ed., Universitas Press, chap. Introductory Chapter, pp. 7-20, 2021

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    • ALEMANY OLIVER, M., L. WILKINSON, "The Figure of the Trickster in Literature and Consumer Society Narratives: Liminality and Potentialitie", Ed., Universitas Press, pp. 71-92, 2021

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    • ALEMANY OLIVER, M., "Conducting Ethical Research in Marketing" dans The SAGE Handbook of Marketing Ethics., Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker, Charles R. Taylor Eds, SAGE Publications, Inc., chap. 5, 2020

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    • RINALLO, D., M. ALEMANY OLIVER, "The marketing and consumption of spirituality and religion", Journal of Management, Spirituality & Religion, 2019, vol. 16, no. 1, pp. 1-5 [abs: 1]

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    • ALEMANY OLIVER, M. - "« Hold-up » : les huit personnages clés qui font une bonne théorie du complot" - 2020, The Conversation, France

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    • PECOT, F., M. ALEMANY OLIVER, J. P. RIUBRUGENT - "Palau de la Música Catalana: A New Visual Identity Case A: Dealing with the Stakeholders" - 2024, The Case Centre

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    • PECOT, F., M. ALEMANY OLIVER, J. P. RIUBRUGENT - "Palau de la Música Calana: A New Visual Identity Case B: Choosing the New Logo;" - 2024, The Case Centre

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Expertise
    • Comportement du Consommateur
    • Développement de produit
    • La Théorie de la Culture du Consommateur
    • Management de la Marque
    • Marketing
    • Recherche Qualitative
    • Comportement Enfantin du Consommateur Adulte
    • Comportements Transgressifs
    • Epistémologie
    • Hyperréalité, Technologie et Media
    • Projets d’Identité du Consommateur
    • Simplicité Volontaire
    • Théorie du Complot
    • Age adulte
    • Eco-anxiété
    • Ethique
    • Spiritualité et Religion
      • Membre du Comité éditorial - Journal of Management, Spirituality and Religion
      • Rédacteur en chef invité "numéro special sur le marketing et la consommation" Journal of Management, Spirituality, and Religion (avec D. Rinallo)
      • Evaluateur pour : European Journal of Marketing, Qualitative Market Research, Journal of Consumer Research
      • 2012 : Activités de conseil

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