Département : Marketing
Associate Professor
h.bachouche@tbs-education.fr
BACHOUCHE, H., L. HAMDI-KIDAR, O. SABRI, "Empowerment strategies and their effects in digital contexts: corroboration, replication, and extension", International Journal of Advertising, 2024, pp. 1-32 [fnege: 3, abs: 2]
BACHOUCHE, H., O. SABRI, "L’impact du statut participant ou non-participant des consommateurs sur l’évaluation des stratégies d’empowerment", Recherche et Application en Marketing, 2022, vol. 37, no. 4, pp. 158-187 [fnege: 2]
POTHIN, G., H. BACHOUCHE, C. CAMELIS, O. SABRI, "Understanding consumer practices in response to high cost of living", Recherche et Applications en Marketing (English Edition), 2022, vol. 37, no. 4, pp. 27-49 [abs: 1]
SABRI, O., H. V. DOAN, F. MALEK, H. BACHOUCHE, "When is transparent packaging beneficial?", International Journal of Retail and Distribution Management, 2020, vol. 48, no. 8, pp. 781-801 [cnrs: 3, fnege: 3, abs: 2]
BACHOUCHE, H., O. SABRI, "Empowerment in marketing: synthesis, critical review, and agenda for future research", AMS Review, 2019, vol. 9, no. 3-4, pp. 304-323
BACHOUCHE, H., O. BAYARASSOU, "At the beginning, I’ve taken things lightly but with time fear came...» Emotions evolution at different stages of the Covid-19 crisis : insights from online Multi-image elicitation method»" dans 38th AFM Congress, 18-20 May,Tunis, Tunisia, 2022
BACHOUCHE, H., O. SABRI, "What if the experience is the best reward? How participation to empowerment strategies is valued differently according to customer profile" dans 2021 AMS Annual Conference and WMC, 1-4 June, Online conference, 2021
BAYARASSOU, O., H. BACHOUCHE, G. POTHIN, "Ladies, together, let’s support our favorite brand» When brand love is stronger than the health crisis" dans 37th AFM congress ,18-20 May, Angers, France (online conference), 2021
BACHOUCHE, H., O. SABRI, "An exploration of effects of launching empowerment strategies by brands for participating customers" dans 23rd World Marketing Congress, Brisbane, Australia, 14-17 June, 2020
BACHOUCHE, H., T. LECLERCQ , "Contributions managériales : Fournir aux managers de nouvelles cartes pour guider leurs futures décisions" dans L’expérience de la thèse en management., Ed., EMS Editions, 2023
BACHOUCHE, H., M.-L. MOURRE , G. POTHIN, C. CAMELIS, O. SABRI - "Cherté de la vie : quand retrouver du contrôle sur sa consommation se conjugue au collectif" - 2022, Association française du marketing (AFM)
BACHOUCHE, H. - "L’empowerment des consommateurs nécessite un vrai mode d’emploi" - 2020, Market Research News
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