BRION Reynald

BOMPAR, L., R. LUNARDO, C. SAINTIVES, R. BRION, "Humor usage by sellers: effects of aggressive and constructive humor types on perceptions of Machiavellianism and relational outcomes", Journal of Business & Industrial Marketing, 2023 [fnege: 3, abs: 2]

BRION, R., R. LUNARDO, J.-F. TRINQUECOSTE, "How to build lasting relationships with consumers through experiential brand events – Example from a real-life application" dans EMAC, 2023, Odense, Danemark

BRION, R., R. LUNARDO, J.-F. TRINQUECOSTE, "Is That a sport? : Conceptualization, Measurement and Consumer- and Brand-Related Outcomes of Perceived Sportivity" dans Conference of the Academy of Marketing Science, California, May 25th-27th, 2022

BRION, R., R. LUNARDO, J.-F. TRINQUECOSTE, "Make It Sporty: Conceptualization, Measurement and Consumer- and Brand -Related Effects of Perceived Sportivity" dans Advances in Consumer Research, October 28th-30th, Seattle, USA (Online), 2021

BRION, R., R. LUNARDO, J.-F. TRINQUECOSTE, "The Sporty Framing Effect: How Framing An Activity As Sporty Affects Consumer Engagement Through Competitive Mindset And Social Value" dans Conference of the Academy of Marketing Science, June 3rd-5th (Online), 2021