Département : Marketing
Associate Professor
d.godefroit-winkel@tbs-education.ma
GODEFROIT-WINKEL, D. - "Habilitation à Diriger des Recherches : "Contributions à l’étude des réponses du consommateur face à l’innovation dans la distribution et à l’innovation dédiée à l’environnement "" - 2021
GORDON‐WILSON, S., D. GODEFROIT-WINKEL, "Consumer agency in sustainable consumption behaviour and environmentally imposed constraints: A multi‐level approach", Business Strategy and the Environment, 2024, pp. 18 [fnege: 3, abs: 3]
GODEFROIT-WINKEL, D., L. PEÑALOZA, "The Ethics of Freedom in Consumption: An Ethnographic Account of the Social Dimensions of Supermarket Shopping for Moroccan Women", Journal of Business Ethics, 2023 [fnege: 1, ft, abs: 3]
GODEFROIT-WINKEL, D., M. SCHILL, M. K. HOGG, "Consumer wisdom and well-being investigated via intergenerational interactions", Journal of Marketing Management, 2023, pp. 1-31 [fnege: 3, abs: 2]
GODEFROIT-WINKEL, D., M. SCHILL, F. DIOP-SALL, "Does environmental corporate social responsibility increase consumer loyalty?", International Journal of Retail and Distribution Management, 2022, vol. 50, no. 4, pp. 417-436 [cnrs: 3, fnege: 3, abs: 2]
GODEFROIT-WINKEL, D., "A Commentary on the Dynamics of the Local and the Global, and the Representations of Minorities in Mediascapes", Markets, Globalization & Development Review, 2022, vol. 7, no. 2
GODEFROIT-WINKEL, D., "An Institutional Perspective on Climate Change, Markets, and Consumption across Three Countries", Markets, Globalization & Development Review, 2022, vol. 7, no. 4
SCHILL, M., D. GODEFROIT-WINKEL, M. Ü. HUGHES, "A Country-of-Origin Perspective on Climate Change Actions: Evidence from France, Morocco, and the United States", Journal of International Marketing, 2021 [cnrs: 2, fnege: 2, abs: 3]
SCHILL, M., D. GODEFROIT-WINKEL, "Consumer responses to environmental corporate social responsibility and luxury", Journal of Services Marketing, 2021 [cnrs: 3, fnege: 3, abs: 2]
BONSU, S. K., D. GODEFROIT-WINKEL, "Representing Africa in the ‘Coming to America’ Films", Markets, Globalization & Development Review, 2021, vol. 6, no. 1, pp. 1-9
SCHILL, M., D. GODEFROIT-WINKEL, M. K. HOGG, "Young children’s consumer agency: The case of French children and recycling", Journal of Business Research, 2020, vol. 110, pp. 292-305 [cnrs: 2, fnege: 2, abs: 3]
GODEFROIT-WINKEL, D., L. PEÑALOZA, "Women’s Empowerment at the Moroccan Supermarket: An Ethnographic Account of Achieved Capabilities and Altered Social Relations in an Emerging Retail Servicescape", Journal of MacroMarketing, 2020, vol. 40, no. 4, pp. 492-509 [cnrs: 3, fnege: 3, abs: 2]
GODEFROIT-WINKEL, D., M. SCHILL, C. LONGO, M. CHOUR, "Building City Identities: A Consumer Perspective", Markets, Globalization and Development Review, 2020, vol. 5, no. 2
GODEFROIT-WINKEL, D., M. SCHILL, M. K. HOGG, "The interplay of emotions and consumption in the relational identity trajectories of grandmothers with their grandchildren", European Journal of Marketing, 2019, vol. 53, no. 2, pp. 164-194 [cnrs: 3, fnege: 3, abs: 3]
GODEFROIT-WINKEL, D., M. SCHILL, "Consumer segments in the smart environmental objects market", Journal of Consumer Marketing, 2019, vol. 36, no. 2, pp. 317-327 [cnrs: 4, fnege: 4, abs: 1]
SCHILL, M., D. GODEFROIT-WINKEL, M. F. DIALLO, C. BARBAROSSA, "Consumers’ intentions to purchase smart home objects: Do environmental issues matter?", Ecological Economics, 2019, vol. 161, pp. 176-185 [cnrs: 1, abs: 3]
DIALLO, M. F., F. DIOP-SALL, S. DJELASSI, D. GODEFROIT-WINKEL, "How Shopping Mall Service Quality Affects Customer Loyalty across Developing Countries: The Moderation of the Cultural Context", Journal of International Marketing, 2018, vol. 26(4), pp. 69-84 [cnrs: 2, fnege: 2, abs: 3]
SCHILL, M., D. GODEFROIT-WINKEL, L. LETHIELLEUX, M. COMBES-JORET, "Action de l’entreprise dans la lutte contre le réchauffement climatique : effets sur l’identification organisationnelle et l’engagement organisationnel des salariés", Revue de Gestion des Ressources Humaines, 2018, vol. 108, no. 2, pp. 3-18 [cnrs: 2, fnege: 2]
GODEFROIT-WINKEL, D., "Developing Shopping Abilities to Empower: An Ethnography of Moroccan Women in Supermarkets", Markets, Globalization and Development Review, 2018, vol. 3, no. 2, art. 2, pp. 1-32
DJELASSI, S., D. GODEFROIT-WINKEL, M. F. DIALLO, "Does culture affect the relationships among utilitarian and non-utilitarian values, satisfaction and loyalty to shopping centres? Evidence from two Maghreb countries", International Journal of Retail and Distribution Management, 2018, vol. 46 Issue, no. 11/12, pp. 1153-1169 [cnrs: 3, fnege: 3, abs: 2]
GODEFROIT-WINKEL, D., M. SCHILL, "Shared Happiness and Relational Identities among French Grandmothers and Grandchildren", Advances in Consumer Research, 2016, vol. 44, pp. 458-459 [abs: 2]
FIGUEIREDO, B., J. CHELEKIS, B. DEBERRY-SPENCE, A. F. FIRAT, D. GODEFROIT-WINKEL, G. GER, O. KRAVETS, J. MOISANDER, K. NUTTAVUTHISIT, L. PEÑALOZA, M. TADAJEWSKI, "Developing Markets? Understanding the Role of Markets and Development at the Intersection of Macromarketing and Transformative Consumer Research (TCR)", Journal of MacroMarketing, 2015, vol. 35, no. 2, pp. 257-271 [cnrs: 4, fnege: 3]
GODEFROIT-WINKEL, D., S. K. BONSU, "Conceptualizing Consumer Freedom: Liberating Shopping Practices Among Moroccan Women", Advances in Consumer Research, 2015, vol. 11, pp. 140-141 [abs: 1]
GODEFROIT-WINKEL, D., M.-H. FOSSE-GOMEZ, "The Changes of Meanings over Life Stages: Caftans as Expressions of Moroccan Women’s Identities", Advances in Consumer Research, 2014, vol. 42, pp. 493 [abs: 1]
GODEFROIT-WINKEL, D., M.-H. FOSSE-GOMEZ, N. ÖZÇAGLAR-TOULOUSE, "Globalization in the Less Affluent World: Moroccan Consumers' Acculturation to Global Consumer Culture in Their Homeland", Advances in Consumer Research, 2012, vol. 40, pp. 454-461 [abs: 1]
GODEFROIT-WINKEL, D., M.-H. FOSSE-GOMEZ, N. ÖZÇLGAR-TOULOUSE, "Acculturated in Homeland: Consumer Culture in Morocco", European Advances in Consumer Research, 2012, vol. 9, pp. 581-582
GODEFROIT-WINKEL, D., P. VALETTE-FLORENCE, "Understanding the Effects of Consumer Wisdom in Stores : The Mediating Effects of Climate Change Actions and Perceived Luxury" dans Conférence de la Journée de Recherche en Marketing du Grand Est, mars 2023, France, 2023, Namur
GODEFROIT-WINKEL, D., A. BENNETT, "Selling snail soup: An investigation of coopetition in a Moroccan subsistence marketplace" dans AMA Marketing and Public Policy Conference, Airlington, Virginia, June 8-10, 2023
GODEFROIT-WINKEL, D., R. CHAKRABARTI, R. DUNCAN, "A study of agency and strategic envisioning among mountain women in Morocco" dans Third subsistence marketplace conference (Loyola Marymount University via zoom), 3-4- juin, 2022
GODEFROIT-WINKEL, D., "Selling Snail Soup to Build the Family: The Tensions of Micro Entrepreneur Women in Casablanca" dans Susbsistence marketplaces, Los Angeles, USA, 2020
SCHILL, M., D. GODEFROIT-WINKEL, P. ODOU, F. SCHIFFLER, "Représentations Mentales et Réactions Affectives Liées au Changement Climatique: Impacts sur les Intentions d’Agir" dans 35ème Congrès international de l' Association Française de Marketing, Le Havre, France, 15-17 mai, 2019
GODEFROIT-WINKEL, D., "Sustainable Innovation Bottom-Up Enterprise" dans 2nd Subsistence Marketplaces Bottom Up Immersion Conference, Arusha Region, Tanzania, 25-28 mai, 2019
GODEFROIT-WINKEL, D., M. DIALLO, S. DJELASSI, "Shopping mall values, customer satisfaction and loyalty: The moderation of education level in Morocco," dans Association for Marketing Science Annual Conference, Vancouver, Canada, 29-31 mai, 2019
GODEFROIT-WINKEL, D., L. PEÑALOZA, "Identities in transition: an ethnographic investigation among Moroccan women in the supermarket" dans 2nd Annual Interdisciplinary Summer School in Morocco; Hans Seidel Foundation and Practical Wisdom Society, 7-12 octobre, 2019, Casablanca
GODEFROIT-WINKEL, D., M. SCHILL, "Wisdom and family identities in relational exchanges: a qualitative investigation among Moroccan grandmothers" dans The Association for Consumer Research Conference (ACR), 17-20 october, 2019, Atlanta
GODEFROIT-WINKEL, D., F. DIOP-SALL, M. SCHILL, "Écologie, émotions et attitude envers le supermarché au Maroc et au Sénégal : Effet modérateur du contexte culturel" dans Journee de recherche sur les pays d'Afrique, Lille, 2019
GODEFROIT-WINKEL, D., S. K. BONSU, "The Re-Resurrection of David Bowie: Death and Immortality in Contemporary Society" dans Consumer Culture Theory Conference, Odense, Denmark, 28/06-01/07/2018, 2018, Odense
GODEFROIT-WINKEL, D., L. PEÑALOZA , S. K. BONSU, "Shopping for Freedom: Moroccan Women's Experience in Supermarkets" dans Conference Association for Consumer Research Trust in Doubt, Dallas, 11-14 octobre, 2018
GODEFROIT-WINKEL, D., L. PEÑALOZA, "Women's empowerment in shopping: A qualitative investigation among Moroccan Women" dans 14th ACR Gender Marketing and Consumer Behavior Conference , Dallas, TX, USA, 9-11 octobre, 2018
SCHILL, M., D. GODEFROIT-WINKEL, M. HOGG, "Contemporary Intergenerational Relationships and Consumption: Through the Lens of a Study of French Families" dans Edinburgh University Business School PhD Workshop, Opening Session, Plenary, Edinburgh, 2 novembre, 2018 co-auteurs présentés
GODEFROIT-WINKEL, D., M. SCHILL, "Identifier les Images Perçues d’une Ville; Les Images de Casablanca à travers une Typologie de ses Étudiants", 1ère Journée de Recherche sur les Pays d'Afrique, 2017
GODEFROIT-WINKEL, D., M. F. DIALLO, S. DJELASSI, "Effects of Perceived Value of a Shopping Mall: Evidence from Morocco" dans International Business and Consumer Research Conference, Marrakech, Morocco, 24-27/04/2017, International Business and Consumer Research Conference, 2017, Marrakech
GODEFROIT-WINKEL, D., M. SCHIL, "Shared Happiness and Relational Identities among French", Association for Consumer Research North American Conference (ACR), vol. 44, pp. 458-459, 2016
GODEFROIT-WINKEL, D., "Elderly Women and Honor Construction in Moroccan Families" dans 14th Biennal Conference, Lima, Peru, 9-11 /08/2016, The International Society of Markets and Development, 2016, Lima
BONSU, S., D. GODEFROIT-WINKEL, C. CHELARIU, "Purchasing Guilt: Conceptualization and Propositions for Future Research" dans Academy of Marketing Science, 19th World Marketing Congress, Paris, France, 19-23/07/2016, Academy of Marketing Science, 2016, Paris
GODEFROIT-WINKEL, D., M. E. WINKEL, "Rethinking Industrial Marketing from a Cultural Perspective: Spanish Steel Mill Strategies in Morocco after the 2008 Crisis" dans In Times of Crisis: Perspectives and Challenges of the 21st Century., mbaye fall diallo et joseph kaswengi Ed., Nova Science Publishers, 2018
BONSU, S. K., D. GODEFROIT-WINKEL, "Guinness in Africa : Contemporary Branding at the Base of the Pyramid" dans The Routledge Companion to Contemporary Brand Management., Dall'omo Riley F., Singh J., Blankson Ch. Eds, Routledge, chap. Part IV, pp. 341-404, 2016
GODEFROIT-WINKEL, D., S. K. BONSU, "Repenser les Stratégies Globales dans une Perspective Culturelle" dans Repenser le Commerce, Vers une Perspective Socio-Culturelle de la Distribution., Isabelle Collin-Lachaud Ed., Editions EMS, 2014
GODEFROIT-WINKEL, D., L. PEÑALOZA, - "La liberté (du consommateur) finit-elle vraiment là où commence celle des autres ?" - 2023, The Conversation, France
GODEFROIT-WINKEL, D., M. SCHILL, M. UCOK HUGHES - "Politiques climatiques : selon les pays, une perception des consommateurs qui diffère" - 2021, The Conversation, France
GODEFROIT-WINKEL, D., L. PEÑALOZA, - "Le supermarché, improbable lieu de pouvoir des Marocaines" - 2020, The Conversation, France
SCHILL, M., D. GODEFROIT-WINKEL, M. K. HOGG - "Les enfants savent bien trier les déchets… mais ne le font pas à la maison, pourquoi ?" - 2020, The Conversation, France
GODEFROIT-WINKEL, D., S. SÉNÉCHAL, A. MOQADDEM SENECHAL - "La Vache Qui Rit 4.0 : marketing international et RSE; CCMP - M2093" - 2020
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Les pays adoptent diverses actions pour lutter contre le changement climatique. Pour les produits associés à un pays d’origine, ces actions sont importantes. Grâce à une étude auprès de 1398 individus aux États-Unis, en France et au Maroc, nous montrons comment les actions de lutte contre le changement climatique impactent l’image du pays d’origine et les attitudes des consommateurs vis-à-vis de celui-ci. Ces actions ont des effets variés en fonction du contexte institutionnel des pays. Cette recherche offre des recommandations pour les managers internationaux soucieux d’améliorer l’image de leurs marques et du pays d’origine.