POLYAKOVA ALEXANDRA

DE JONG, A., K. DE RUYTER, D. I. KEELING, A. POLYAKOVA, T. RINGBERG, "Key trends in business-to-business services marketing strategies: Developing a practice-based research agenda", Industrial Marketing Management, 2021, vol. 93, pp. 1-9 [cnrs: 2, fnege: 2, abs: 3]

POLYAKOVA, A., Z. ESTES, A. ORDANINI, "Free upgrades with costly consequences", European Journal of Marketing, 2020, vol. 54, no. 4, pp. 691-712 [cnrs: 3, fnege: 3, abs: 3]

VALENTINI, S., C. ORSINGHER, A. POLYAKOVA, "Customers’ emotions in service failure and recovery: a meta-analysis", Marketing Letters, 2020, vol. 31, no. 2-3, pp. 199-216 [cnrs: 2, fnege: 2, abs: 3]

POLYAKOVA, A., "Entitlement: conceptual domain, its role in marketing and implications for" dans EMAC Conférence, 28/05/2024, Bucharest, 2024

JOMAR, D., A. POLYAKOVA, M. GERNIER, "Virtual Influencers: can they become an inspiration for performance sports brands?" dans Global Marketing Conference, july, 2023, Seoul, Corée

POLYAKOVA, A., Y. CHEN, "Entitlement: conceptual domain, its role in marketing and implications for research" dans AMA, 2023, online

POLYAKOVA, A., Y. CHEN, A. DE KEYSER, "Entitlement: conceptual domain, its role in marketing and implications for research" dans Frontiers in Services, 2023, Maastricht, Pays-Bas

DAVIS, C. D., A. POLYAKOVA, A. V. BODAPATI, A. DROLET, "Are Young Adults More Narcissistic Than Older Adults?", Ed., Routledge, 2020